If you have ever been unfortunate enough to wear a new pair of heels that left you with blisters as you worked all day long at busy tradeshow displays, you know how important it is to dress appropriately for all of the workings at trade show exhibits. Here are some great wardrobe tips to help you concentrate on representing your company the best that you possibly can at your next event.
Check the Local Weather
Before you get in the car or step on the airplane, check what the weather is going to be like at the convention location. The weather in Arizona is not the same as the weather in Wisconsin, so pack your clothes accordingly. Do not forget to pack an umbrella, especially if you have to walk very far to get to the convention hall. The last thing you want is to show up to your trade show display soaked and miserable before the day even gets started.
Dress in Layers at Trade Show Booths
Dressing in light layers is a great way to stay comfortable when the temperature varies throughout the day. It is also an excellent way to stay warm or cool as your day progresses. For example, when you start setting up the tradeshow displays, you may warm up very quickly and even sweat. Then later when you are waiting for visitors to show up at the booth and the air conditioning is switched on, you might find that you are chilly again. Sweaters, jackets and cardigans can be worn over lighter layers so that you stay the perfect temperature all day long.
Wear business casual outfits
As an exhibitor, you don’t have to wear a full suit. You need a balance between looking professional but approachable, maybe a jacket without a full suit will balance the casual and professional look. Just dress as comfortably as you possibly can while maintaining the level of professionalism your job or industry demands. Khakis and tops bearing your company logo can also be a great way to stay comfortable and yet still represent your company professionally.
Wear Comfortable Shoes
You are going to be on your feet all day long, so put on shoes that have comfort soles and do not forget cushioned socks. Blisters and pinched toes are painful and can make you very uncomfortable. People with sore feet tend to get pretty cranky, and your visitors will not appreciate it if you are in a sour mood when you interact with them. It is also very unprofessional to take your shoes off while you work at the event. It is also not the right place to wear a new pair of heels. Therefore, polish up your best pair of comfortable shoes ahead of time.
Wear a Nametag
Another important wardrobe tip is to wear your nametag and other conference identifications. In some cases, your name badge is your ticket into the convention, and without it, security personnel may not let you inside. Additionally, the nametag allows the visitors at your trade show display to clearly see who you are and which company you are representing.
Most likely when planning for a trade show, clothing is one of the things that you overlook. However, it is one of the most crucial aspects of attracting prospects and representing your company well. Stay comfortable all day long by applying all of the above wardrobe tips. You and your tradeshow displays‘ visitors will both appreciate it.