SEO is a practice that is constantly evolving over time. With new algorithms and standards that come with search engine updates it is not always easy to stay on top of the latest trends in SEO. Luckily there are some universal strategies that you can use on your own sites that never go out of style.

Building High-Quality Content

Before you do any research into keywords or build a powerful backlink network for your site, you need to have high quality content. Without high quality content your posts could have trouble gaining traction, it will be content that people don’t enjoy sharing or it will just seem fake and spammy.

Fixing Your Old Content

If you have older content that is not relevant anymore, taking the time to update or repurpose it can be beneficial for your domain.

Fixing Broken Links

Broken links on your page are something that you’ll always need to address. Older links are no longer valuable and if you aren’t taking steps to correct them, your page could see penalties from Google.

Using Guest Posts

Having quality guest posts on other sites can be an effective way to generate traffic and build backlinks. Guest posting on other sites in your industry is a popular tactic and it is always a popular tactic for SEO.

Using Quality Images

Updating a site with quality images and infographics that are original can be a massive improvement. These images are highly shareable and lead to a large amount of traffic for your site.

Providing Forums

Having areas where your customers can interact and hosting a steady community is an excellent way to build referral traffic for your website. Community blogs and even social pages from a social media network can make sure your customers can communicate with you too.

Consider implementing these strategies to optimize your website for Google traffic!

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients get number one on Google in several different industries.

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