You can look high and low for the digital marketing tips to help your business succeed. But if you are having trouble building a responsive and loyal email subscriber list, then many of the other strategies at your disposal might suffer.
Your email list is more than just building a database of names and email addresses. That can only get you so far (and not very far at that, unfortunately). More importantly, it’s about compiling a list of email subscribers that are eagerly and consistently engaged with you. They want these emails, they are excited to receive them, and they are willing to purchase the goods and/or services that you offer, time and again. That kind of loyalty can be tough to come by and you could be making it harder on yourself without even realizing it.
Let NetSearch Digital help you take down the barriers to building a successful and lucrative email list by offering these helpful hints for ensuring that you are collecting only those subscribers who are more likely to convert and complete the transactions you need to grow your business.
Provide Real Value
Anyone who visits your website is inundated with offers to like, follow, join, and yes, subscribe to newsletters, emails, and all manner of advertising and marketing. The goal is to convince even the most casual visitors to provide you with the information you seek. The way to do that is to make the offer so enticing they simply cannot refuse.
Selling them on signing up for your newsletter means offering them something in return. Why should they bother to sign up? You need to think about how best to answer that question as it relates to your brand, your product, your service, whatever it is you are ultimately trying to convince them to buy.
The two words to keep in mind here are exclusivity and value. Convincing your visitors that signing up provides them with unique benefits that only come from subscribing and digesting the information contained within the newsletter is going to do them a world of good. If your readers are being provided with high quality content and useful information, they will want to continue receiving and reading your material.
Make It Exceptionally Easy to Subscribe
If your goal is to gain more subscribers to your newsletter, you want to make it stupidly simple for them to do it. That means you want to streamline and simplify the signing up process. Don’t overdo it with the information gathering. Get them to give you what you need by asking only for the bare minimum.
When you make this exercise as basic as it can be, that makes visitors to your site far more inclined to engage on this level and sign up for your newsletter. They know they can unsubscribe any time they wish, it’s not the level of commitment they’re really worried about. You just have to make it super easy and fast to sign up.
In order to do that you need to start by making it obvious, clear, and uncomplicated to find the method by which to subscribe. Is there a button to click? A link they need to follow? However, you want to do it, just be sure the action is clear and, above all, easy to find. You want to place it front and center to your visitors. Don’t hide it away on some other page they need to visit, if your highest priority is collecting names and email addresses, put that subscription button up front and center.
Nothing sells you on potential future customers than positive, glowing, and excited testimonials from current customers who love what you do and what you sell. So, if you really want to get more people to sign up for your newsletter, place these testimonials front and center as well.
One of the most important factors that goes into the decision-making process of online consumers are reviews from other online consumers. They look at customer reviews for the things they buy, so why should your newsletter be any different? The truth is, it’s not and it won’t be with your visitors. So, use this valuable tool to convince them to sign up and give you their name and email address.
Don’t Ignore Social Media
If you’re not utilizing the power of social media, you’re not getting ahead. But getting more people to sign up by having current users sharing your newsletter and the method through which to subscribe on their social media profiles can be a highly effective way to get more new subscribers.